
Network Marketing and the art of closing sales and achieving results
Why is it that so many MLMers fail to do a stable and recurring income are you asking? Firstly this type of enterprise network is called "marketing", yes, how many network marketing you really have a degree in marketing? Probably none, or if you do, are those people use what they learned in school right? Specialists Marketing, even if they are large, they know how to close a sale? Because in the end you can not call yourself a marketer of network if you do not practice the art of concluding a sale and have some of this MLMers call "power" position. Marketing a product, and do well things, whether network or in a store or a big company, plays an important role in the success of your marketing campaigns, but imagine a society really big (they can afford to put up a huge marketing campaign) without the sales people … vendors are the one who is their job to successfully "close the deal", you could have the biggest and best marketing campaign ever, it could be a great success .. but without people in your organization who practice the art of "closing" of your marketing campaign is just that .. a marketing campaign .. you need to have people who are talented at the conclusion of sales! Ok, but you do not have the budget or resources of a large company .. Well you should learn how to market your products and close sales yourself! Let's take a look at how to proceed.
I must say that I worked in the selling for about 5-6 years, the telephone, the public, in shops, and others, and I also worked in marketing for about a year or two .. So I want to share my experiences with you, and try to help you develop your organization.So you now have your marketing campaign underway Implementing … Of course, you call your friends, your family and relatives to let them know your product, you meet new people every day (people may be 2 or 3, you give them business cards and take note of their phone numbers) .. It's great .. You also your ads running, like AdWords, blogs, forums postings, referral campaigns, eBay, Froogle and other .. awesome! Now you've driven more than ever! People call you, send you e-mails and other things .. you want to be assured that you know how to close a sale, I'll give you some examples of things that might work, but you must understand about the 4 personality types "" Because if you have no idea what kind of person you talk to, you could not close the transaction, if you want a chance to be with you! Well .. there is no such thing as luck … I believe in hard work and coincidences, but you get the idea!
So Here we go!
Solid
The type of strong personality does not like conflicts, arguments or fights, they would like any in perfect harmony. Solids not really cry to attract attention as the Expressive! They do not require much attention, but they are certainly to pay attention, because they usually have a really good sense of humor, optimism, and a very interesting thought. They are generally healthy and relaxed people. They like the solitude and quiet, but they will join for a good laugh. They are, I would say, the more "balanced" personality type. They can blend very well in most situation or a group, they are easy to live and sensitive and in touch with their emotions. Their weakness is probably their lack of enthusiasm, because they are relaxed and calm people, you will rarely jump up and down. When you try to close a sale, you may have difficulty Determine if they are interested or not, so keep in mind that solids are generally stubborn, and do not like change. So when you tell them about your products / offers you must ask them what they think (in a very subtle) or they will not tell you, and you may find it difficult to investigate further. So you need to ask the right questions at the right time you do well, or they will give you information gradually and it may take a long, long time, so asking the right questions, you can collect information more quickly. Try to get some useful information, then propose something immediately, and then refine your search.
Expressive
Everyone notices the person expressive … try to think of a feast or a birthday gala. They are the ones that light up the room! They are energetic and love to talk. They are generally fun to be around because they are dynamic and love to have fun. They are fairly easy to identify, they make entry "great", they like to be in the spotlight, the center of attention. They are optimistic and happy people. In an attempt to conclude a sale with the type of expression, be sure to use words and phrases such as: trust me, amazing, beautiful, impressive, useful, fun! Do they not give too much info, you lose them .. They'll buy something in a heartbeat, impulsively .. So what you mean, sure they continue to buy your product month after month (passive income for you!), you must be very careful not to stress them to close the sale, just to talk with them about how your product is great (do not be too enthusiastic Tho), do so in a very "laid-back way, do not talk too fast do not rush, but you must come with something that will make them go "wow". Listen carefully to what they have to say, answer their questions and make sure you understand exactly what they say! Only then you will be able to find this little trick that will make them go "wow .. I'm buying this! "
Dominant
Confident, authoritative and result-oriented! The dominant will generally killed more work than any other in less time, not that they are work-a-addicts, but multi-tasking comes naturally to them: bussiness talk on the phone, typing a report, check their e-mails .. at once … we all do sometimes, but the dominant form that all the time! Could say they are "pushed", and they are willing to work long and hard to get where they want to go, and they will succeed! They give others, and are always looking for new challenges. Their social life is of course not the same as the type of expression .. they love to talk, but it should definitely be interesting, intelligent and you must be confident in what you say to a dominant position because they tend to be somewhat "authoritarian" and take control. To close a sale with someone who is dominant, it must be very careful not to be too expressive! They focus on results, remember? Tell them the results they get when they use / take your products, they want know what to do, how and when! They are very strict, so you must be very precise in answering questions … If you do not know not the answer, tell them you do not know (do not do anything .. they will notice!), but you can ask someone else (upstream coach etc. .. ) And you come back to them with the answer. They will like you to take time to consult someone else to give them the right information.
Analytics
"A place for everything and everything in its place" to describe the type of analysis best. The analysis is usually someone who is seeking intellectual, quiet and reserved. Someone who analyzes things, conversations, and the situation without really thinking, or do it on purpose, it comes naturally to them. They are generally more interested in the spiritual side of things spiritual values of wisdom and integrity, than other types. The type of analysis is very disciplined and loyal, and not very talkative. They are perfectionist and sometimes introverted. Trying to close a sale with the analysis may be difficult, they need time to reflect and evaluate your offer, then give them just information, give them time to think, then call them back or re-contact them and ask them if they read or watch what you are have given, and ask them what they think, if they have objections and questions, you must be very professional, answer their questions, and tell them that you value their opinion, if your offer seems good for them, they will join, if not, they certainly have more questions, do what you can answer all their questions, but never ever asked to join or buy your product immediately, it will not work!
Ok, so now you know about some basic types of personality. Courses in marketing and sales is not just knowing that! You also need good products, campaigns marketing well (try to write 4 different ads, one for each personality type) and also a strong team to assist you as you build your organization (upstream, coaches, mentors).
Happy marketing and sales!
About the Author
Jonathan-C. Phillips is an independent entrepreneur/distributor (MLM) for Immunotec Research.
He is also an online marketer and advertiser, and runs many websites and blogs.
Visit his Immunotec website here or his business/marketing blog here
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